JAMNOLA

The JAM Shoppe: A New Orleans Holiday Original

This holiday season, step into sunshine and joy at The JAM Shoppe at JAMNOLA — a vibrant tribute to New Orleans’ art, culture, and creativity. Housed inside the historic Binder Bakery, The JAM Shoppe is a love letter to the city’s sweetest traditions, blending nostalgia, artistry, and pure happiness. It’s sunshine in human form — a place where every item tells a story, every gift feels like a celebration, and every visit leaves you smiling.

Inside, you’ll find uniquely New Orleans–themed t-shirts, hats, and accessories, each radiating the playful, positive energy that defines JAMNOLA. The Shoppe also features exclusive merchandise created by the talented local artists behind JAMNOLA’s immersive installations — vibrant, authentic, and full of the city’s creative spirit.

As the only retail location supporting the Black Mardi Gras Indian Co-op, The JAM Shoppe proudly provides a platform where these culture bearers can sell their creations — from handmade, one-of-a-kind artifacts to unique pieces that celebrate the deep traditions and artistry of the Mardi Gras Indian community — with 100% of the profits going directly to them. Every purchase helps uplift and preserve the living culture that makes New Orleans extraordinary.

For the holidays, The JAM Shoppe sparkles even brighter with handmade ornaments, festive décor, and complimentary gift wrapping and pastry-style gift boxes — a sweet nod to the building’s bakery roots. Whether you’re looking for something handcrafted, heartfelt, or joy-filled, The JAM Shoppe is your destination for authentic New Orleans gifts that can’t be found anywhere else.

Pop, Shop, and Sparkle Black Friday at JAMNOLA with 20% off all day! ✨Skip the chaos and toast to creativity—JAMNOLA is turning Black Friday into Champagne Friday! Guests are invited to sip complimentary bubbly as they shop our immersive Frenchmen Street gift shop, brimming with art, joy, and the best of New Orleans culture. It’s the perfect excuse to celebrate local makers, support the city’s creative community, and find one-of-a-kind holiday treasures that can’t be wrapped in ordinary.

Enjoy 15% all JAMNOLA merch* for the month of December with code NOLACO as our holiday gift to you! This year’s curated selection features handcrafted pieces from local artists—ranging from wearable art and upcycled & recycled jewelry to home décor, limited-edition  prints and local books that radiate NOLA pride. Every purchase supports local artistry and spreads joy beyond the walls of JAMNOLA. So grab your krewe, raise a glass, and let your holiday shopping sparkle with a little lagniappe—because at JAMNOLA, the season shines brighter when it’s sprinkled with champagne and local love. 

*Does not include any artist merch